 Rax Roast Beef was a regional fast-food chain based in the Midwest United States that was founded by Jack Roschman in 1967. The menu, up until the 1980s, was pretty simple at its core. You could get roast beef sandwiches, salad at the salad bar, soft drinks, fries, and baked potatoes. The mid-80's saw a much different Rax, which would end up being the downfall of the company. 

Infrastructure industrialization

Industry, innovation and infrastructure

We see commercials all around us. From traditional television and billboard ads, to social media banners and pre-video plugs, this advertising creates awareness in society not just on convincing people to buy products, but also informing about social issues around them or in the society. A good commercial tells a story that the audience can connect  with, but a bad commercial can literally kill a product or company overnight. This was the case with one popular fast food chain.

The Commercial That Ended A Fast Food Chain   

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